Hotel CSR and WOM dataset

The dataset shows three experimental studies raw data of the artical "The impact of corporate social responsibility on hotel brand identification and customer word-of-mouth: the moderating roles of service quality and sense of power".
Our purposes are (1) to verify the effect of CSR on positive customer WOM and to investigate the mediating effects of brand identification as a possible mechanism for understanding customer responses to hotel CSR; (2) to investigate the moderating role of service quality (from hotel perspective) and (3) to examine the moderating effect of customer's sense of power (from customer perspective) in influencing customer's responses to hotel CSR.

本数据集展示了关于《企业社会责任对酒店品牌识别及顾客口碑传播的影响：服务质量与权力感的调节作用》一文的三个实验研究原始数据。其研究目的包括：（1）验证企业社会责任对积极顾客口碑传播的影响，并探究品牌识别作为理解顾客对酒店企业社会责任反应的可能机制的调节作用；（2）探究从酒店视角出发的服务质量的调节作用；（3）考察从顾客视角出发的顾客权力感的调节作用，以影响顾客对酒店企业社会责任的反应。