FEATURES OF UKRAINIAN STUDENTS` VERBAL REPRESENTATION OF THE GENDER INEQUALITY`S CONCEPT

The study aimed to determine Ukrainian students' verbal representation of the gender inequality's concept. Verbal representations were obtained based on the use of a directed associative experiment. The study involved 309 students (199 females and 110 males) from 17 to 25 years. Gender analysis showed: women provided 539 reactions, including 530 verbal (176 originals) reactions and nine rejections; men provided 319 reactions: 310 verbal reactions (103 original) and nine rejections. The most frequent reactions to the stimulus “gender inequality" were revealed: жінка / woman (10,6%), чоловік / man (9,4%), фемінізм / feminism (4,3%), несправедливість / injustice (3,7%), права / rights (2,9%), нерівність / inequality (2,8%), стать / gender (2,7%), сексизм / sexism (2,4%), дискримінація / discrimination (2,3%), насильство / violence (2%). It was determined that the concept of "gender inequality" has a negative connotation among Ukrainian students. Cognitive interpretation of the data showed that the concept has a more negative emotional connotation for women than for men. For a significant number of women, gender inequality includes experiences associated with sexism, discrimination, and violence. Analysis of male associations has shown that men's concept has a less emotional response and is presented at a more abstract (theoretical) level.