Empirical Analysis of Emotional Health Awareness and Social Media Usage Intensity

This study examines the influence of emotional health awareness on social media usage intensity by considering psychological distress, social media engagement, and emotional regulation. Prior studies suggest that excessive usage is associated with increased distress and engagement, while awareness and regulation serve as protective factors. A quantitative approach was applied using survey data and statistical analysis to assess both direct and indirect relationships. The findings indicate that emotional health awareness reduces usage intensity through emotional regulation, whereas psychological distress and engagement increase it. These results provide evidence-based insights for promoting healthier social media behavior.