Most helpful ad formats for purchasing decisions in the U.S. 2021

In 2021, a survey in the United States asked which type of advertising helped consumers make the smartest purchasing decisions. Direct mail and catalogs were chosen by 26 percent of respondents, with only one percentage point lower than the shares of ads on websites and apps (27 percent). The results indicate the ongoing relevance of this traditional type of advertising when it comes to purchasing decisions.

于2021年，一项在美国进行的调查询问了哪类广告有助于消费者做出最明智的购买决策。26%的受访者选择了直接邮件和目录，这一比例仅低于网站和应用程序广告（27%）。调查结果揭示了在购买决策方面，此类传统广告形式的持续相关性。