Verenigingsperspectieven Nederlandse vereniging van marktonderzoekers 1973

<p>Opinion on Dutch society for market researchers ( NVM ) / attendance and evaluation of activities of NVM / reading and evaluation of its journal / attitude to journal / proposals for change compared to other journals / detailed job description / occupational function / career planning / characteristics of functions / patterns of interest in job. Background variables: basic characteristics/ occupation/employment/ income/capital assets/ education/ readership, mass media, and 'cultural' exposure/ organizational membership</p>该数据集涵盖以下调研内容：面向市场研究者的荷兰社会观点（NVM）、NVM活动的参与与评价、其期刊的阅读与评价、对该期刊的态度、相较于其他期刊的改进建议、详细岗位职责说明、职业职能、职业规划、职能特征、职场兴趣模式。背景变量包括：基本特征、职业与就业状况、收入、资本资产、受教育程度、读者群体、大众媒体接触情况与“文化”接触经历、组织成员身份。