Bank marketing campaign

The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be (or not) subscribed.

The classification goal is to predict if the client will subscribe a term deposit.

** Source **

[Bank Marketing Data Set](http://archive.ics.uci.edu/ml/datasets/Bank+Marketing) at [UCI](http://cml.ics.uci.edu/) [Machine Learning Repository](http://archive.ics.uci.edu/ml/index.html)

原始信息汇总

数据集概述

基本信息

• 名称: Bank marketing campaign
• 大小: 287.2 KB
• 字段数: 17
• 实例数: 4,521

创建与发布信息

• 创建时间: Sun, 25 Nov 2012 02:45:06 +0000
• 发布时间: Sun, 25 Nov 2012 02:50:10 +0000

描述

• 数据与葡萄牙银行机构的直接营销活动相关，营销活动基于电话呼叫。
• 通常需要多次联系同一客户，以评估客户是否会订阅银行定期存款产品。
• 分类目标是预测客户是否会订阅定期存款。

数据来源

• Bank Marketing Data Set at UCI Machine Learning Repository

标签

• Banking & Finance
• CZURIAGA

URL

• http://bml.io/SluS9H

字段示例

名称	类型	计数	缺失	错误	直方图
Age		4,521	0	0	σ
Job		4,521	0	0
Marital Status		4,521	0	0
Education		4,521	0	0
Has credit in default		4,521	0	0
Avg. credit balance		4,521	0	0	σ
Has housing loan		4,521	0	0
Has personal loan		4,521	0	0
Contact type		4,521	0	0
Last contact day		4,521	0	0	σ

搜集汇总

背景与挑战

背景概述

该数据集记录葡萄牙银行通过电话营销推广定期存款产品的活动数据，包含多次客户接触记录，旨在预测客户最终是否订阅该产品。数据源自UCI机器学习库的银行营销数据集。