Consumer Spending

Cybersyn's Consumer Spending product is a representative panel of US consumer spending down to the zip code level. This dataset includes consumer spending estimates for 10,000 companies and is based on anonymous transactions from millions of credit and debit cards across financial institutions.

**Measures Include**

- Sales ($)
- Transactions (#)
- Average order values ($)
- Customer retention rates (%)
- Year-over-year (%) sales, transactions, and average order values

**[Cybersyn Documentation](https://docs.cybersyn.com/consumer-insights/consumer-spending?utm_source=Snowflake&utm_medium=organic&utm_campaign=Snowflake)**

Visit [Cybersyn Docs](https://docs.cybersyn.com/consumer-insights/consumer-spending?utm_source=Snowflake&utm_medium=organic&utm_campaign=Snowflake) for detailed attributes including granularity, update frequency, and history. The documentation also includes an entity relationship diagram (ERD), table descriptions, sample queries, and notes & methodologies.

The data is available at the company, NAICS (North American Industry Classification System), MARTS (Advanced Monthly Retail Trade Survey) and MCC (Merchant Category Code) levels. Additionally, the data is cut by demographics including both age ranges and income brackets. Data can also be broken down by channel (offline vs. online spend) and geographies — grouped by consumer billing address and merchant location. Geographies covered include US zip codes within major metro areas, the top 100 core-based statistical areas (CBSAs) as measured by population, and states. Data is aggregated to weekly, monthly and quarterly periods as well as 4-5-4 retail calendar periods.

***Disclaimer***

*This content is for informational purposes only and should not be construed as investment or financial advice or an offer for the purchase of any securities. Cybersyn is not a financial advisor. None of the information we share constitutes an opinion, endorsement or recommendation about any securities or investments. Content we share is based on our own research and analysis, and we make no representations or guarantees as to the accuracy or completeness of the information. Any projections we make about current or future revenue or company performance are provided for informational purposes only and do not constitute investment advice. Any decisions made based on content we provide are the sole responsibility of the individual making those decisions. You should consult a licensed financial advisor before making any investment decisions.*

搜集汇总

背景与挑战

背景概述

该数据集提供美国消费者支出分析，涵盖1万个企业的销售额、交易量等指标，支持按公司、行业分类、人口统计和地理位置（邮编/州等）多维度细分。数据聚合周期包括周度、月度和季度，并区分线上线下消费渠道。