AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy

Dataset accompanying the study "AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy." The dataset comprises anonymized survey responses, construct measurements, demographic information, and coding documentation used to analyze the relationships among AI interactivity, e-CRM, customer trust, switch-point optimization efficacy, and customer adoption resilience in digital banking.