Alesco Mobile Ad IDs (MAIDs) Data Enhancements - 1.7 Billion Email Pairs - US based with Email and Phones - Identity Resolution - Data Enhancement

Identity resolution links inbound consumer data coming from sources such as web forms, online purchases, email, direct mail, and call centers, all in a privacy-compliant manner. Matching offline data to more precise online deterministic data enables more precise online targeting by utilizing demographics such as age, income wealth and lifestyle. Marketing attribution helps you better understand which messages and offers are driving conversions. Mobile location data helps you leverage privacy-compliant mobile location data to infer interests, drive messaging and optimize timing.

搜集汇总

背景与挑战

背景概述

该数据集专注于移动广告ID（MAIDs）的数据增强，包含17亿对基于美国的电子邮件和电话信息，用于隐私合规的身份解析。通过链接线上线下数据，它支持精准的目标定位，并利用营销归因和移动位置数据优化营销效果。