Frequency of using Netflix in the U.S. 2023, by generation

Daily Netflix use was most common among younger generations in the United States, according to a survey conducted in March 2023. While only 14 percent in the baby boomer generation watched Netflix at least once a day in the month prior to the survey, 41 percent of millennials did the same. They were closely followed by Gen Z consumers, with 34 percent of daily Netflix viewers.

根据2023年3月进行的一项调查，美国年轻一代的Netflix日使用率最为普遍。在调查前一个月，仅有14%的婴儿潮一代每日至少观看一次Netflix，而41%的千禧一代则进行了同样的行为。紧随其后的是Z世代消费者，其中34%的Netflix日活跃用户属于这一群体。