Cultura Viva Program and the organizational field of culture: public policies analysis from an institutional perspective

This article aims to analyze the transformations occurred in the organizational field of culture in the State of São Paulo for the sake of the implementation of the National Program for Culture, Art and Citizenship - "Cultura Viva". Based on an exploratory approach of descriptive character and having as reference to the institutional perspective of organizations, the article shows how the program, by including new organizations into the organizational field of culture, modifies these organizations, making them similar to those already included. At the same time, the program causes a symbolic change in this field, as the insertion of organizations differ greatly from those that are historically known and recognized as part of the organizational field of culture.