YoY change in pharmaceutical advertising spend in Poland 2020-2021, by medium

Between the first quarter of 2020 and the first quarter of 2021, expenditure on newspaper advertising showed the most significant change in expenditure value, increasing by 17.5 percent to the previous year. On the other hand, expenditure on cinema advertising suffered the most during the observed time, witnessing a decrease of 100 percent in expenditure value.

在2020年第一季度至2021年第一季度之间，报纸广告的支出在所有广告类型中显示出最大的变化，支出金额增长了17.5%，较上一年同期显著增加。另一方面，在观察期间，电影院广告的支出遭受了最严重的下滑，支出金额同比减少了100%。