PROSPECTS FOR THE DEVELOPMENT AND IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES IN THE TOURISM AND SERVICE INDUSTRY

This article discusses new innovative technologies, the role and ways of their implementation and application in the tourism activities of the Republic of Kazakhstan. Opportunities raised of artificial intelligence (AI) the mentioned, both in hotel and in tourism enterprises. Artificial intelligence and Chatbots help predict process and analyze data on personalized requests, recommendations and customer service. The implementation of smart technologies in hotels, automation of registration processes, the use of chatbots, voice assistants and mobile applications for ordering services helps tourists plan trips, book hotels, search for routes in real time for a comfortable trip. Virtual reality (VR), taking into account the preferences of tourists, allows you to create virtual tours and enrich real trips with digital elements that are more educational and exciting. A brief overview of the existing innovations in the tourism industry of our country and foreign countries. The statistics of the goals of tourists visiting Kazakhstan are given. Proposed to create an application that displays all existing tourist routes in one place.