Coding Interview

This dataset contains anonymized excerpts and thematic coding from qualitative interviews conducted with two representatives of Mustang Radio: the Program Director and a staff member from the Digital Department. The interviews were conducted as part of a mixed-methods research study analyzing the cultural and economic capital of Aimee, Indonesia's first AI broadcaster, based on Bourdieu’s theory of capital. The dataset supports the analysis of how AI-generated content and virtual personas are integrated into digital media strategies and audience engagement. All identifiable personal information has been removed. This dataset is intended for academic and non-commercial use only.