Leading social media platforms in Colombia 2023, by reach

As of the third quarter of 2023, WhatsApp was by far the most used and favorite social media platform in Colombia. More than 92.2 percent of the country's internet users used the instant messaging app, while networks like Facebook and Instagram followed were used by around 89.2 percent and 86.7 percent of online audiences, respectively. Facebook Messenger was accessed by around 68.2 percent of users.

截至2023年第三季度，WhatsApp在哥伦比亚已成为使用最广泛且最受喜爱的社交媒体平台。超过92.2%的该国互联网用户使用了这款即时通讯应用，而Facebook和Instagram等网络则分别被约89.2%和86.7%的在线受众所使用。Facebook Messenger的访问率约为68.2%。