B2B Data

Merkle is a data aggregator. We take an analytic quantitative approach leveraging our Data Valuation Lab, a rigorous analytical framework used to evaluate and bring together data sources from across the entirety of the data marketplace. DataSource™ merges more than 40 distinct data inputs selected from a field of several hundred providers, tested over the 25-year history of the product. For each data category, Merkle leverages the Data Valuation Lab to isolate the best source of data on the market and supplement it with additional inputs to maximize coverage and consensus, ultimately resulting in a superior solution. Merkle grades this work based on a battery of statistical measures and continuous input from Merkle's acclaimed analytics team and performance marketer clients to optimize our offering. Because of this unyieldingly rigorous methodology, DataSource™ consistently outperforms competitive offerings based on back-testing and in-market results. Also built using our proprietary Data Valuation Lab process to assess and bring together industry-leading data are Merkle's B2B Connect and specialty data products, such as Merkury Life Events.

Sample Tables Include:
-Business Firmographic
-Professional Job Specific
-Professional Connected to Consumer Profiles

Sample Fields Include:
-Business Size (Sales)
-Business Size (Employees)
-Job Function
-Job Title
-Professional Contact info (Name, address, email, phone)
-SIC (2,4 and 6 digit)
-NACIS codes
-Small Office Home Office Indicator
-Business Type
-Fortune 500 Flag

搜集汇总

背景与挑战

背景概述

该数据集由Merkle通过其Data Valuation Lab框架整合超过40个数据源构建，专注于B2B领域，提供企业统计信息、专业职位数据等，旨在优化数据覆盖和共识。样本内容包括企业规模、职位职能、联系方式以及行业代码等字段，适用于商业分析和营销应用。