Influencer Marketing
收藏NIAID Data Ecosystem2026-05-10 收录
下载链接：
https://data.mendeley.com/datasets/yrj99vnxbs
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资源简介：
The study examines how the use of beauty filters by influencers shapes perceived authenticity and, in turn, attitudes toward the content, engagement intention, and purchase intention in social media marketing. We developed hypotheses for contexts involving well-known versus unknown influencers and tested the model across two studies: an online survey and a between-subjects experiment.
创建时间：
2026-02-02
