An Integrated Mobile Solution for Sustainable Healthcare to Support Sustainable Development Goals (SDG's) 3, 10, and 17

The healthcare sector is undergoing significant transformation, with branding emerging as a crucial strategy for improving reputation, fostering patient trust, and enhancing service quality. Effective branding in healthcare aligns with Sustainable Development Goals (SDG) 3, 10, and 17 by advocating for universal health coverage, addressing inequalities, and encouraging global collaborations. This research systematically reviews existing literature on healthcare branding, emphasizing foundational theories such as Brand Equity, Service Quality, and Smart Branding. Through a systematic literature review (SLR) methodology, the study reveals a predominance of quantitative research methods, notably Structural Equation Modeling (SEM) and digital branding techniques. Noteworthy trends include the rise of AI-driven branding, increased digital engagement, and the branding of medical tourism. The findings underscore the necessity for additional research into digital branding, cross-cultural insights, and the integration of AI to enhance healthcare marketing efforts. These findings are valuable for scholars, healthcare professionals, and policymakers aiming to formulate effective branding strategies that improve service delivery and bolster institutional credibility.