TTD Connector: Conversion Events

Seamlessly onboard your conversion events to The Trade Desk platform for targeting and measurement with flexible solutions for conversion events from The Trade Desk. You can then organize the event data at the product level, enabling granular audience segmentation and measurement. With a single integration, you can power your first-party enterprise marketing, retail media managed service, and self-serve data monetization businesses. For example, the retailer can target shoppers who recently purchased or viewed a specific product with relevant creative messaging for their own enterprise or managed-service campaigns, and offer those audience segments to self-serve advertisers for targeting.

In the retail use case, the conversion data is paired with product catalog data and can be used in two ways:

- As first-party data, for the retailer to promote their own store or products, or to power the retailer’s managed-services business.

- As third-party data, to monetize the data by allowing other advertisers to use this data for targeting or measurement.

You can send conversion events in the form of cookies, device IDs, CTV IDs, Ramp IDs, Unified ID 2.0s (UID2s), and European Unified IDs (EUIDs).

UID2 is an industry-wide approach to internet identity that preserves the value of relevant advertising, in a privacy-conscious manner. In practice, UID2 is an open-source solution that publishers, advertisers, and media buyers implement to encrypt and hash a consumer’s email address as an alternative to third-party cookies. EUID was created to be conscious of consumer privacy and the regulatory requirements of the region.

For details, see [the UID2 Marketplace Listing](https://app.snowflake.com/marketplace/listing/GZT0ZRYXTN8/unified-id-2-0-unified-id-2-0-advertiser-and-data-provider-identity-solution).

To monetize these assets as a third-party data provider on The Trade Desk platform, please reach out to your contact at The Trade Desk so you can sign the appropriate paperwork.

**Getting Started**

After you request the TTD Connector, a Technical Account Manager (TAM) works with you to understand your use case and helps get your account on The Trade Desk platform configured so that it can receive your conversion events. The solution is fulfilled via Snowflake Marketplace so that you can configure your integration and start using it.

**Expected Workflow**

1. Request access to the integration through this Snowflake Marketplace listing.<br/>Include the following information:<br/>- A summary of your use case<br/>- The name of the third-party data or measurement provider you are working with<br/>- Whether you want to use UID2 as part of your integration
2. Your TAM sends you the information you need to get started.

**Native App**

This is our newest offering, very simple to use, and is our preferred solution. It handles use cases for:

- Advertisers operating directly against their own account with The Trade Desk.
- Third-party providers.
- Advertisers working with a third-party provider.

For details, see [The Trade Desk Connector Native App: Conversions](https://partner.thetradedesk.com/v3/portal/data/doc/DataSnowflakeNativeAppConversions).

To get started with the Native App when you have access, follow these steps:

1. Locate and install the Native App from the private marketplace in your Snowflake account.
2. Permission the app appropriately with the necessary access rights.
3. Keep track of status and volumes, including historical use with conversion results table shared back with you.
4. Pair the app interactively with a valid account registration at The Trade Desk.
5. Push your conversions data to The Trade Desk DSP.

**Data Required**

To send conversion events to The Trade Desk DSP, you copy conversion events to a table that the solution monitors and processes using a task. The data required is:

- Advertising IDs (you can send multiple IDs and ID types)

- Identifiers supported by The Trade Desk, such as Merchant ID and Tracking Tag ID.

- EventName values such as purchase, addtocart, and pageview.

- Location (country, region, metro, city).

- Line item details, including product ID, quantity, and price.

Sending conversion events is one of the overall retail capabilities of The Trade Desk. For details, see [Retail Solutions from The Trade Desk](https://partner.thetradedesk.com/v3/portal/data/retail/overview).

原始信息汇总

TTD Connector: Conversion Events with Retail Information 数据集概述

数据集提供商

The Trade Desk

数据集描述

该数据集允许用户将转化事件数据上传至The Trade Desk平台，用于细分、定位和测量。数据可在产品级别组织，实现精细的受众细分和测量。通过单一集成，可支持企业营销、零售媒体托管服务和自助数据货币化业务。

主要功能

• 将转化事件数据与产品目录数据配对，用于以下两种方式：
  • 作为第一方数据，用于零售商推广自身商店或产品，或支持零售商的托管服务业务。
  • 作为第三方数据，通过允许其他广告商使用此数据进行定位或测量来货币化数据。
• 支持发送以下形式的转化事件：cookies、设备ID、CTV ID、Ramp ID和Unified ID 2.0s (UID2s)。

技术细节

• 技术账户团队(TAM)协助设置集成。
• 创建新数据库并与The Trade Desk共享，包含以下表：
  • 广告ID（可发送多个ID和ID类型）。
  • The Trade Desk支持的标识符，如商家ID和跟踪标签ID。
  • EventName值，如purchase、addtocart和pageview。
  • 位置（国家、地区、城市）。
  • 行项目详情，包括产品ID、数量和价格。

预期工作流程

1. 通过Snowflake Marketplace列表请求访问集成。
2. 如使用UID2或作为第三方数据/测量提供商，与The Trade Desk联系人签署必要文件。
3. 检索并修改技术账户经理发送的设置脚本，共享新数据库。
4. 将数据推送到共享表中供The Trade Desk DSP使用。
5. 跟踪状态和数量，包括历史使用情况与转化结果表。

业务需求

• 受众激活：基于第一方数据创建受众策略，在The Trade Desk DSP中激活。
• 360度客户视图：基于特定产品创建转化事件，衡量广告活动效果。
• 受众细分：零售商可创建第三方细分并授权给其他广告商。
• 客户获取：利用数据与受众扩展解决方案，建模细分以增加规模。

类别

• 360-Degree Customer View
• Audience Activation
• Audience Segmentation
• Customer Acquisition
• Media

联系信息

• 销售：[e-mail]
• 支持：[e-mail]

更新频率

每日

云区域可用性

AWS

• Asia Pacific (Jakarta)
• Asia Pacific (Mumbai)
• Asia Pacific (Osaka)
• Asia Pacific (Seoul)
• 23 More

搜集汇总

背景与挑战

背景概述

该数据集提供了TTD Connector: Conversion Events的解决方案，使用户能够将转化事件无缝集成到The Trade Desk平台，以实现精准的目标定位和效果测量。它支持多种标识符类型，并适用于第一方营销、零售媒体服务及数据货币化等业务场景，通过Snowflake Marketplace简化集成流程。