eCommerce Benchmark KPIs: Homeware in Malaysia

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 77.6%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Homeware in Malaysia also consist of an AOV of US$109.1, a discount rate of 12.2%, and a return rate of 4.6%.

于2023年，马来西亚家居用品电商基准关键绩效指标（KPIs）中，除10.7%的加入购物车比率、77.6%的购物车放弃比率和2.4%的转化率之外，还包括平均订单价值（AOV）为109.1美元、折扣率为12.2%以及退货率为4.6%。