Factors influencing Generation Z's green purchase intentions toward packaged non-alcoholic beverages
收藏DataCite Commons2025-05-01 更新2025-05-17 收录
下载链接：
https://data.mendeley.com/datasets/5w9wp9wwf5
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资源简介：
The data collection process was carried out from December 2024 to April 2025 using a structured questionnaire, yielding 436 valid responses from participants across all 13 provinces and cities of the Mekong Delta of Vietnam. The dataset provides valuable insights into young consumers’ green purchase intention toward packaged non-alcoholic beverages. This is critical information for businesses in the non-alcoholic beverages industry, especially those seeking to develop and implement effective green marketing strategies.
提供机构：
Mendeley Data
创建时间：
2025-04-17
