宁夏回族自治区微信影响力指数数据

作为社交媒体平台，微信已经成为热点事件和网络舆情的重要策源地，科学准确评估微信公众号的影响力对于明晰微信信息传播特点，深入挖掘微信传播潜力，进一步规范和指导微信平台的传播行为具有较大的理论和实践意义。但单纯地通过阅读量、点赞量等数据对微信号影响力进行分析过于片面，因此系统通过微信影响力指数这个统一的数据指标来评定宁夏回族自治区微信号所发稿件在宁夏回族自治区微信用户的传播影响力，为评估宁夏回族自治区微信号影响力、深入挖掘微信传播力提供数据参考。微信传播指数通过微信的传播力来反映账号的传播能力和传播效果。

指标体系:
采用数据：日均阅读量、日均点赞量、篇均阅读量、篇均点赞量、最高阅读量、最高点赞量、

采用指标：主要通过整体传播力O和篇均传播力A和峰值传播力P三大维度来进行评价

微信影响力指数指数WCI
一、整体传播力O（42%）日均阅读数（85%） 日均点赞数（15%）
二、篇均传播力A（42%）篇均阅读数（85%） 篇均点赞数（15%）
三、篇均传播力P（16%）最高阅读数（85%） 最高点赞数（15%）

微信指数计算公式
WCI=(O*42%+A*42%+P*16%)的平方*10
O=ln(日均阅读数+1)*85%+ln(日均点赞数*10+1)*15%
A=ln(篇均阅读数+1)*85%+ln(篇均点赞数*10+1)*15%
P=ln(最高阅读数+1)*85%+ln(最高点赞数*10+1)*15%

影响力数值越高，影响力越大；反之数值越低，则影响力越小

As a social media platform, WeChat has become an important source of hot events and online public opinion. Scientifically and accurately evaluating the influence of WeChat official accounts is of great theoretical and practical significance for clarifying the communication characteristics of WeChat information, deeply exploring the communication potential of the WeChat platform, and further standardizing and guiding the communication behaviors on WeChat. However, analyzing the influence of WeChat official accounts solely through metrics such as reading count and likes is overly one-sided. Therefore, this system adopts the unified WeChat Influence Index (WCI) as the data indicator to evaluate the communication influence of articles published by WeChat official accounts in Ningxia Hui Autonomous Region among local WeChat users, providing data reference for assessing the influence of WeChat official accounts in Ningxia and deeply exploring their communication power. The WeChat Communication Index reflects the communication capability and effect of official accounts via the platform's communication power.

Indicator System:
Collected metrics: Daily average reading count, daily average likes count, average reading count per article, average likes count per article, maximum reading count, maximum likes count.

Adopted evaluation dimensions: The assessment is conducted based on three core dimensions: overall communication power (O), average communication power per article (A), and peak communication power (P).

WeChat Influence Index (WCI)
1. Overall Communication Power O (42%): Daily average reading count (85%), daily average likes count (15%)
2. Average Communication Power per Article A (42%): Average reading count per article (85%), average likes count per article (15%)
3. Peak Communication Power P (16%): Maximum reading count (85%), maximum likes count (15%)

WCI Calculation Formula:
WCI = [(O × 42% + A × 42% + P × 16%)]^2 × 10
O = ln(Daily average reading count + 1) × 85% + ln(Daily average likes count × 10 + 1) × 15%
A = ln(Average reading count per article + 1) × 85% + ln(Average likes count per article × 10 + 1) × 15%
P = ln(Maximum reading count + 1) × 85% + ln(Maximum likes count × 10 + 1) × 15%

The higher the WCI value, the greater the influence of the official account; conversely, the lower the value, the smaller the influence.

搜集汇总

数据集介绍

特点

该数据集包含宁夏回族自治区微信影响力指数数据，每日更新，用于评估微信号的传播影响力。数据涵盖多个关键指标，如阅读数、点赞数等，并通过特定算法计算影响力指数。