eCommerce Benchmark KPIs: Other Hobby & Leisure in Thailand

In 2023, next to an add-to-cart rate of 10.2%, a cart abandonment rate of 78.1%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Other Hobby & Leisure in Thailand also consist of an AOV of US$42.9, a discount rate of 9.6%, and a return rate of 1.6%.

于2023年，紧随10.2%的加入购物车比率、78.1%的购物车放弃比率和2.2%的转化率，泰国其他休闲与爱好类电子商务的基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为42.9美元、折扣率为9.6%以及退货率为1.6%。