KPIs to measure digital advertising effectiveness in Ukraine 2021

The largest share of surveyed companies in Ukraine measured the effectiveness of their digital advertising campaigns by looking at their cost per click (CPC) in 2021. Furthermore, approximately one half of advertisers used the click-through rate (CTR) of their ad placements to evaluate their effectiveness.

在2021年，乌克兰接受调查的公司中，最大比例的企业通过审视其点击成本（CPC）来衡量其数字广告活动的有效性。此外，大约有一半的广告商利用其广告投放的点击率（CTR）来评估其活动的有效性。