eCommerce Benchmark KPIs: Personal Care in Mexico

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 85.9%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Personal Care in Mexico also consist of an AOV of US$71.7, a discount rate of 12.9%, and a return rate of 5.8%.

至2023年，墨西哥个人护理电子商务基准关键绩效指标（KPIs）包括13.3%的加入购物车率、85.9%的购物车放弃率、1.9%的转化率，同时亦涵盖平均订单价值（AOV）为71.7美元、12.9%的折扣率以及5.8%的退货率。