Signal as a Service | Solve Cold Start for User Understanding | Pre-Trained External Features

**What problem is Yobi solving?**
80%+ of all website traffic is anonymous – severely limiting the ability to personalize digital experiences for prospective customers beyond geo-location.

For many eCommerce businesses, users don’t log in until multiple steps into the shopping experience.

**Personalization Use Cases for Anonymous Site Traffic:**
1. Product Recommendations - Create memorable and personalized digital experiences to improve customer retention and satisfaction from the first click
2. Dynamic Pricing - Accelerate shopper decision making by providing the right incentive at the right time
3. Product Search - Predict intent to enable seamless site navigation and reduce time to buy
4. Segmentation - Effectively curate site traffic to uncover similarities between known and unknown customers to unlock marketing performance across channel
5. Insights - Tap into the largest consented consumer dataset in the US to enrich digital analytics with critical market trends and shopper preferences

**Our Commitment to Privacy & Opt In:**
1. Yobi will honor all opt-out, do-not-process, and deletion requests.
2. Yobi will encrypt all data storage at rest.
3. Yobi will only process data with consent and for permitted purposes.

**Plans and Pricing:**
- Consumption-based pricing, billed monthly (in arrears)
- Minimum of 100,000 monthly unique visitors
- Volume discounts start at 250,000 monthly visitors

**Test Yobi Signal as a Service in 3 Easy Steps:**
1. Share non-PII customer IDs with Yobi via Delta Share (no replicating data or building data pipelines) for Match Test
2. Receive IDs appended with Yobi Signal via Delta Share to load into Feature Store (or MLflow)
3. Run A/B test by training existing ML model with updated features

**After Requesting Access**
If interested in personalizing online experiences, please submit the form under "License" to the right.

搜集汇总

背景与挑战

背景概述

该数据集提供匿名网站流量的预训练外部特征，帮助解决用户理解中的冷启动问题，支持产品推荐、动态定价等个性化应用，需付费访问且覆盖美加地区。