Enunciative strategies in the production of impartiality effects on news

Abstract This paper investigates how enunciative strategies produce meaningful effects of impartiality on news. In order to achieve our goals, we use discursive semiotics as theoretical basis and analyse the enunciative operations “shifting in” and “shifting out” mobilized in two pieces of news, one of them published in O Povo and the other one published in Diário do Nordeste, both newspapers from Fortaleza, in the state of Ceará. We understand that, while they regulate the presence of enunciation in enunciate, enunciative operations create different rates of exemption or commitment, to enunciator and actants. Besides, those operations cooperate to the construction of discursive identity, not only to the newspaper but also to the actants, which are seen according to the resulting image from the enunciative structuring of their utterance.