The National SOM Survey 1995

Since 1986 the research project 'Samhälle Opinion Massmedia' (SOM) has been carrying out an annual nation-wide survey of Swedish opinions. This is accordingly the tenth survey in this series. The questionnaire was divided into six subject fields: mass media; politics and society; energy, nuclear power and environment; Sweden and the rest of the world; leisure; and background. Most of the questions are replications of questions asked in one or several previous SOM surveys. New questions dealt with: the importance of 37 different subject fields in a morning paper; local advertisement papers and other local papers containing news and offered free of charge; opinion on the Swedish EU membership; the influence of finance market on politics; opinion on a number of propositions how to improve the Swedish economy; confidence in the way work is done by a number of occupational groups; confidence in different groups in regard to environmental information; opinion on how much a number of measures could contribute to a better environment in Sweden. The respondents also had to state how often they used to take a walk, ride a bike, travel by public transport, and go by car during the last month, and what they were prepared to do personally for a better environment in their municipality. Other questions dealt with how much the respondent read from different contents of a morning paper. The respondent was also asked about the participation in the first Swedish election to the EU-parliament in the fall of 1995, kind of ballot used, and if the possibility to vote on a specific person was used.

Purpose:
The main purpose is to establish time series that enable researchers to analyse how various changes in society affect people's attitudes and behaviour.

The SOM Institute also has an online tool for data analysis, where you can work with data from the national SOM surveys directly in your web browser. You can find it at https://som-institutet.se/dataanalys