Drive, Instinct, Anchor, and Hook: A behavioral framework and preregistered test protocols of the Public License Premium

People move for different reasons. We propose a four-engine behavioral framework that separates homeostatic Drive, acute defensive Instinct, mirror-independent Anchor work, and a coalition-bound Hook mechanism we operationalize as a Public License Premium (PLP). PLP is the additional price participants will pay to make a norm action public to an in-group audience when, by design, a private alternative matches both instrumental outcomes and retributive satisfaction. We isolate visibility from evaluation and arousal, and we distinguish in-group from out-group audiences. We outline three preregistered study protocols to test falsifiable predictions: in-group visibility increases PLP only when a role-based license is present, PLP collapses with an out-group or when any component is ablated, and the Anchor Index predicts performance only in verified-private work and is uncorrelated with PLP. The program will rely on revealed-preference measures, preregistered analyses, and equivalence tests for critical nulls. If confirmed, Hook is not generic reputation or threat, and Anchor is not display. If disconfirmed, the framework fails cleanly. Keywords: Drive, Instinct, Anchor, Hook, Public License Premium, in-group visibility, role-based license, audience effects, revealed preference