eCommerce Benchmark KPIs: Care Products in Singapore

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 79.5%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Care Products in Singapore also consist of an AOV of US$108.3, a discount rate of 11.5%, and a return rate of 3.5%.

于2023年，新加坡保健产品电子商务基准关键绩效指标（KPIs）除13.8%的加入购物车率、79.5%的购物车放弃率和2.8%的转化率外，还包括平均订单价值（AOV）为108.3美元、折扣率为11.5%以及退货率为3.5%。