The growing importance of marketing for mobile phone service providers,as well as the problems of providing solutions and expectations.

The goal of this study is to determine how the (7) components of the marketing mix effect Djezzymobile phone consumers' perceptions of brand in Saida (Algeria). In order to acquire appropriate findings،115 Djezzy consumers were handed questionnaires at a rate estimated at 82%.. Saida's 95 valid surveyswere processed using the statistical method *SMART PLS*. According to study's findings، there is arelationship between marketing mix components and perceived brand. The 7Ps of mix marketing have asignificant impact on Algerian customers' opinions of brands. Engaging the service marketing mixcomponents improves brand image and consumer experience.