This study seeks to examine the mediating role of customer satisfaction in the relationship between brand resonance and brand loyalty within a smartphone technology company. Drawing on key principles
Predicting purchasing of SPO products from the four COM-B factors of Pro-Green Consumption Attitudes, Knowledge, Demotivating Beliefs and Perceived Product Availability.
The following dataset is a dataset from a study that investigated Social Media Marketing Activities, Brand Loyalty, Brand Trust, and, Brand Equity in the context of fashion industry in Indonesia.
This dataset supports a study examining how the discovery of price inequity during hospitality service consumption influences consumer emotions and vindictive retaliatory behavior. Drawing on Referent
