YouTube Premium brand profile in Brazil 2024

According to a 2024 survey, around 97 percent of the interviewed video-on-demand consumers in Brazil were aware of YouTube Premium. But unlike its freely accessible version, the platform's subscription-based format was far less popular in the country, as only 37 percent of respondents claimed to actually use the video platform's paid version, and only 32 percent of respondents said they were likely to use it again. Additionally, about 48 percent of respondents said they like YouTube Premium, as only 33% of Brazilian video-on-demand users had heard about YouTube in the media, on social media, or in advertising over the past four weeks.

根据2024年的一项调查，大约97%的受访的巴西视频点播消费者对YouTube Premium有所了解。然而，与免费可访问版本不同，该平台基于订阅的格式在该国远未受到广泛欢迎，因为只有37%的受访者声称实际使用了该视频平台的付费版本，而且只有32%的受访者表示他们可能再次使用它。此外，大约48%的受访者表示他们喜爱YouTube Premium，因为只有33%的巴西视频点播用户在过去四周内通过媒体、社交媒体或广告得知了YouTube。