Wedding Venue Inquiry Report: Which Inquiries Book the Most Tours (2026)

Aggregate statistics from Mikla's wedding venue inquiry report. The data follows an anonymized sample of more than 5,500 couples who contacted wedding and event venues, from the first message to a booked venue tour. Full report with charts: https://mikla.ai/blog/wedding-venue-inquiry-report Key findings Tour rate by inquiry channel: direct email 25.4%, website form 18.1%, The Knot 10.0%, WeddingWire 7.4%, Zola 4.0%, all channels 15%. Share of couples who never wrote again after the venue's first reply: direct email 25%, website form 48.5%, WeddingWire 58.5%, The Knot 66%, Zola 83%, all couples 57%. 64% of tours are booked within 24 hours of the couple's first message. The typical tour is booked 9.8 hours after the first message. 31% of tours come after a follow-up message. 62% of couples write outside office hours, and they book tours just as often: 15.6% vs. 14.7% for office-hours inquiries. 41.5% of couples write back within 24 hours when the venue replies between 8 am and 12 pm, and 35% when it replies between 9 pm and 8 am. Definitions. Tour rate: share of couples who booked a venue tour within 30 days of their first message. No reply after first answer: share of couples who never wrote again after the venue's first reply. Office hours: Monday to Friday, 9 am to 5 pm, in the venue's local time. Method and limits. In this sample, Mikla answered inquiries on every channel in under a minute, day and night, with the same questions and follow-ups, so the reply a couple got did not depend on the channel. Tours booked by phone, or inside a wedding site, may not be counted, so the wedding site numbers may run low. The sample has far fewer Zola inquiries than inquiries from the other channels, so the Zola numbers are less certain. The data is aggregate only; no venue or couple is named or identifiable. Files. CSV (every statistic in long format, including the day-by-hour pattern), JSON (same data grouped by section, with definitions), PDF (the full report as published), README. Mikla (mikla.ai) is an AI growth engine for lead-based businesses, made by Mikla AI Inc. in Toronto, Canada.