小区业主车辆品牌价值分析数据

采集和统计遂昌县某小区业主车辆情况，分析车辆品牌占比、车辆价值占比，根据车辆情况分析数据为小区洗车行业制定汽车美容定制保养服务策略，也为小区媒体广告运营商针对车主推送相关产品如豪车品牌对应高端保险、定制化服务等提供策略提升广告转化率。1.数据采集：采集小区业主车辆情况， 2.算法规则：对采集得到的数据按照如下公式进行计算：品牌占有率通过函数COUNTIF、COUNTA,车辆价值占比通过函数SUM进行统计；品牌占有率==COUNTIF(品牌列,$奥迪)/(COUNTA(品牌列)-1)；十万以下占比=SUM($十万以下列:$十万以下列)/SUM($十万以下列:$一百万以上列)*100%，十万--三十万占比=SUM($十万--三十万列:$十万--三十万列)/SUM($十万以下列:$一百万以上列)*100%，三十万-五十万占比==SUM($三十万-五十万列:$三十万-五十万列)/SUM($十万以下列:$一百万以上列)*100%，五十万-一百万占比=SUM($五十万-一百万列:$五十万-一百万列)/SUM($十万以下列:$一百万以上列)*100%，一百万以上占比=SUM($一百万以上列:$一百万以上列)/SUM($十万以下列:$一百万以上列)*100%。

This dataset collects and compiles vehicle information of residents in a residential community in Suichang County, and analyzes the proportions of vehicle brands and vehicle value distributions. Based on the analyzed vehicle data, it formulates customized car beauty and maintenance service strategies for the local car washing industry in the community, and provides decision support for the community's media advertising operators to push relevant products such as high-end insurance for luxury car brands and customized services to vehicle owners, so as to improve advertising conversion rates.
1. Data Collection: Collect vehicle information of residential community owners.
2. Algorithm Rules: Calculate the collected data using the following formulas:
Brand share of Audi = COUNTIF(Brand Column, "Audi") / (COUNTA(Brand Column) - 1);
Proportion of vehicles worth below 100,000 RMB = SUM(Below 100k Column:Below 100k Column) / SUM(Below 100k Column:Above 1M Column) * 100%;
Proportion of vehicles worth 100,000 – 300,000 RMB = SUM(100k–300k Column:100k–300k Column) / SUM(Below 100k Column:Above 1M Column) * 100%;
Proportion of vehicles worth 300,000 – 500,000 RMB = SUM(300k–500k Column:300k–500k Column) / SUM(Below 100k Column:Above 1M Column) * 100%;
Proportion of vehicles worth 500,000 – 1,000,000 RMB = SUM(500k–1M Column:500k–1M Column) / SUM(Below 100k Column:Above 1M Column) * 100%;
Proportion of vehicles worth above 1,000,000 RMB = SUM(Above 1M Column:Above 1M Column) / SUM(Below 100k Column:Above 1M Column) * 100%;

搜集汇总

背景与挑战

背景概述

该数据集为小区业主车辆品牌价值分析数据，包含1271条记录，涵盖车辆品牌、价值区间占比等信息，主要用于分析业主车辆情况，支持洗车行业和广告运营商制定商业策略。数据格式为xlsx，更新频次按需。