Election Facebook's Ad Metrics 2024: Trump vs. Harris - Dataset and Analysis

Election Facebook’s Ad Metrics 2024: Trump vs. Harris

A key event of 2024 is the U.S. presidential election. This project focuses on analyzing how Donald Trump and Kamala Harris use advertising to win votes, exploring their strategies, actions, and effectiveness.

Here is the Dataset i have used in the analytic:

File name: trump.zip and harris.zip (Original Data)

The files were downloaded from the Facebook Ad Library. The data focuses on two primary accounts: Trump and Harris, which had the highest number of advertisements and the largest ad spend. These accounts promoted two types of campaigns: presidential campaigns and victory funds. However, I will concentrate solely on the presidential campaigns. Date Range: Based on my research, presidential campaigns typically begin about a year before the election. Therefore, I collected data starting from February 25, 2023, the date Harris announced her candidacy to compete with Trump, up to the current date, December 7, 2024.

File name: Trump-Harris add-id.csv (Processed Data)

This is the main data of the "Election Facebook’s Ad Metrics 2024: Trump vs. Harris"

File name: AD-Tech-Analytic-Project-DashBoard.pbix

Power BI chart imported data from Trump-Harris add-id.csv (Processed Data) and some others

File name: 6state trump data.csv, datamichigan.csv, data nevada.csv

Data that filters from Trump-Harris add-id.csv (Processed Data) have been used in AD-Tech-Analytic-Project-DashBoard.pbix