PROBLEMS OF ADAPTATION OF SMALL ENTERPRISES TO THE DIGITAL ECONOMY

This article explores the pressing problems of adapting small enterprises to the conditions of the digital economy. The author analyzes key barriers such as the lack of financial resources, a shortage of skilled personnel, and cybersecurity challenges. The impact of digital transformation on the competitiveness of small businesses is examined, emphasizing the importance of shifting organizational culture. The paper suggests ways to bridge the technological divide and highlights the role of state support in creating a sustainable digital ecosystem for entrepreneurship.