Number of entertainment subscriptions per user in the U.S. 2020, by generation

According to data gathered from U.S. media consumers between December 2019 and January 2020, Millennials had an average of 17 paid media and entertainment subscriptions each. Gen Z and Gen X also had more subscriptions than the total average, and these figures also do not account for free services consumers may be using such as ad-supported video streaming platforms or music services.

根据2019年12月至2020年1月期间收集的美国媒体消费者数据，千禧一代平均拥有17个付费媒体和娱乐订阅。Z世代和X世代亦拥有超过平均水平的订阅数量，且上述数据亦未包含消费者可能使用的免费服务，例如广告支持的视频流媒体平台或音乐服务。