Main sources of content production for French Instagram beauty influencers 2018

In France in 2018, while in the age of selfies and social media, makeup publications have become a popular type of content privileged by influencers (with 65 percent media coverage on Instagram), followed by care products and perfume (with each 12 and 15 percent, respectively). Easily shared and consumed, makeup publications (e.g. beauty tutorials) strike consumers as didactic, playful, and trendy content.

2018年，在法国这个自拍与社交媒体盛行的时代，化妆类出版物已成为一种备受网红青睐的内容形式，其在Instagram上占据了65%的媒体关注度，紧随其后的是护理产品和香水，分别占据了12%和15%的市场份额。化妆出版物（如美妆教程）因其易于分享和消费的特点，给消费者留下了教诲性、趣味性和潮流性的深刻印象。