Shopping intentions during Black Friday in Italy 2024, by product category

In 2024, 37 percent of Italian consumers willing to shop during Black Friday stated they would buy fashion items. The most popular category of products was consumer electronics and household appliances, preferred by 54 percent of the surveyed consumers.

在2024年，37%的意大利消费者表示愿意在黑色星期五期间进行购物，其中他们计划购买时尚商品。在受访者中，最受欢迎的产品类别为消费电子与家用电器，占比达到54%。