West Midlands Traveller's Importance and Priorities Survey 2019

Since 2000 TfWM has commissioned regular surveys to monitor public perceptions and attitudes towards public transport - finding out what aspects of sustainable transport provision the public think are important and identifying customer priorities in order to help target investment in the future.
The 2019 survey has been designed to reflect these changes looking not only at the future priorities of public transport users but those of car drivers. An important part of the research will also be to test the public’s ‘appetite’ for some of TfWM’s innovation activities around connected and autonomous vehicles, account-based ticketing, network resilience, demand responsive transport, mobility as a service and low emission vehicles.

i) Respondent profile in terms of Mosaic group, age, gender, ethnicity, car ownership and car access.
ii) Current travel habits in terms of regular travel by car and public transport.
iii) Attitudes towards public transport.
iv) Current ticket type tendered for public transport trips, reasons for buying day tickets, reasons for not paying by direct debit and attitude to future ways to purchase tickets.
v) Journey planning amongst car drivers
vi) Use of smartphones for transport related information/activities.
vii) Awareness and use of shared transport, demand responsive transport and micro mobility schemes.
viii) Potential future use of shared transport, demand responsive transport and micro mobility schemes.
ix) Current use and potential future use of electric/hybrid vehicles
x) Specific transport barriers facing disabled groups and potential future solutions.
xi) Changes in travel over the last 12 months and any reasons for changes.
xii) Potential to change travel as a result of disruption.
xiii) Potential to reduce car travel or car ownership in the future.
xiv) Clean Air Zone (CAZ) in Birmingham.
xv) Perceptions of what are the main challenges facing the West Midlands over the next 5 years in terms of transport.