Main channels for product information search in France 2022, by gender

In France, physical stores remain the preferred option for men and women to seek information about a product before purchasing it, a survey from early 2022 showed. On one hand, nearly 50 percent of French shoppers would go directly to the store to find out more details about a product. On the other hand, the use of search engines for this purpose was highest among female consumers, while price comparison services were the most popular among men.

一项2022年初的调研结果显示，在法国，实体店仍然是男女消费者在购买产品前获取产品信息的首选途径。一方面，近50%的法国购物者会直接前往商店以了解更多关于产品的详细信息。另一方面，在女性消费者中，搜索引擎的使用率最高，而在男性消费者中，价格比较服务最受欢迎。