Advertising spending worldwide 2024, by region

The source forecast that, in 2024, advertising spending in the United States and Canada alone will reach almost 328 billion U.S. dollars and account for over 40 percent of the global ad expenditure. The Asia-Pacific (APAC) region and Western Europe will follow with estimated ad spends of about 241 billion and 141 billion dollars, respectively. Most world regions' ad expenditures were projected to expand between 2024 and 2026.Ad corporations' revenues by regionSome of the world's largest ad media holdings obtain most of their gains in the U.S. or North America. In 2023, Omnicom Group Inc.'s revenue in the U.S., Canada, and Puerto Rico surpassed 7.95 billion dollars – more than in all other markets combined. Similarly, that year, the revenue of the Interpublic Group (IPG) in the U.S. alone exceeded 6.1 billion dollars, while all other regions collectively generated little more than half of that value.World regions' top brandsPowerful advertisers contribute to ever-higher ad expenditures worldwide. South Korean Samsung and German T-Mobile emerged as the most valuable brands in the APAC and European regions in 2024, each estimated at dozens of billions of dollars. Silicon Valley's darling Apple topped the ranking as the most valuable brand in the Americas at over half a billion dollars. According to another source, Apple's global brand value skyrocketed by nearly 600 percent between 2014 and 2024.

据预测，2024年，仅美国和加拿大两国的广告支出将达到近3280亿美元，占全球广告支出的40%以上。亚太地区（APAC）和西欧地区将紧随其后，预计广告支出分别约为2410亿和1410亿美元。大多数世界地区的广告支出预计将在2024年至2026年间实现扩张。广告公司按地区划分的收益一些世界上最大的广告媒体控股公司主要在美国或北美地区获得收益。2023年，奥美集团（Omnicom Group Inc.）在美国、加拿大和波多黎各的收益超过了79.5亿美元——超过其在所有其他市场的总和。同样，在那一年的收益中，美国独立运营的宏盟集团（Interpublic Group, IPG）的收益超过了61亿美元，而其他所有地区的总收益仅略高于此数值的一半。世界各地区顶级品牌强大的广告商推动了全球广告支出的持续增长。2024年，韩国三星和德国电信T-Mobile分别成为亚太地区和欧洲地区最具价值的品牌，估值均达到数十亿美元。硅谷的宠儿苹果在美洲地区的排名首位，价值超过500亿美元。据另一来源统计，苹果的品牌价值在2014年至2024年之间飙升了近600%。