eCommerce Benchmark KPIs: Global Musical Instruments

In 2023, next to an add-to-cart rate of 11%, a cart abandonment rate of 72%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for the global Musical Instruments market also consist of an AOV of US$244.1, a discount rate of 9.7%, and a return rate of 5.1%.

于2023年，全球音乐器材市场的电子商务基准关键绩效指标（KPIs）包括11%的添加购物车率、72%的购物车放弃率、3.1%的转化率，此外，平均订单价值（AOV）为244.1美元，折扣率为9.7%，退货率为5.1%。