Category characteristics for IRI Marketing Science Dataset used in: How well ...
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Category characteristics survey for the IRI Marketing Science dataset (Bronnenberg, Kruger, and Mela 2008), collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon...
针对由Bronnenberg、Kruger与Mela（2008）提出的IRI营销科学数据集（IRI Marketing Science Dataset）的品类特征调研，由Datta、Ailawadi及Van Heerde（2017）于亚马逊（Amazon）平台采集……
