Advertising revenue at the Academy Awards 2002-2024

In 2024, the revenue from advertising during the 96th Academy Awards ceremony was expected to reach 120 million U.S. dollars, marking an increase from the previous year's ad revenue of 117.4 million dollars. Telecast on Disney’s ABC network, the Academy Awards have long been a prime platform for advertisers, with the broadcast consistently standing out as one of the most-watched non-sports events on television year after year. 30-second spots get pricier Growing Academy Awards ad revenues have gone hand in hand with an increasing average price for a 30-second commercial aired during the show. In 2024, the average spot price was forecast to add up to 2.2 million dollars – a rise from the 1.9 million being doled out five years earlier. Viewer numbers rebounding, but far from heyday The Oscars inventory is routinely sold out before the broadcast, a notable feat amid a general downturn for entertainment advertising on linear TV networks. As a live event, the Oscars have been able to leverage the “must-watch” appeal of their broadcast. The show has been gradually regaining viewers lost during the pandemic, with the 2024 edition bringing the highest U.S. rating in four years. However, despite the increase in viewership, the last time the broadcast drew in an American audience of more than 40 million was in 2014.

于2024年，第96届奥斯卡颁奖典礼期间的广告收入预计将达到1.2亿美元，较上一年度的1.174亿美元广告收入有所增长。该颁奖典礼由迪士尼ABC电视台播出，长期以来一直是广告商眼中的首选平台，其直播节目每年都稳居电视上非体育赛事收视率之首。30秒的广告位价格逐年攀升，随着奥斯卡颁奖典礼广告收入的不断增长，其30秒商业广告的平均价格也在逐年上升。预计到2024年，平均广告位价格将达到220万美元，这一数字比五年前的190万美元高出许多。观众人数有所回升，但远未达到巅峰。奥斯卡的库存通常在播出前就已售罄，这在传统电视网络娱乐广告普遍下滑的背景下显得尤为突出。作为一场现场直播活动，奥斯卡能够利用其直播节目的“必看”吸引力。该节目已经逐渐收复了疫情期间失去的观众，2024年的版本带来了四年以来的最高美国收视率。然而，尽管观众人数有所增加，但上一次直播吸引超过4000万美国观众还是在2014年。