Replication Data for: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
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Datasets for paper: Eigenraam, A. W., Eelen, J., & Verlegh, P. W. (2021). Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. Journal of Interactive Marketing, 54, 53-68. - Studies 1 - 4
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DataverseNL创建时间：
2021-09-13
