E-commerce retail market share in India 2022, by segment

In 2022, the smartphone segment of the Indian e-commerce retail market accounted for 33 percent of the total market share in India. This was followed by electronics and appliances with a market share of just over 20 percent.The internet boom Reliance Retail leads the telecommunication revolution Supported by it’s subsidiary, Jio, founded in 2007 offering very cheap packages for mobile internet and sim cards. Competitors like Bharti Airtel could hardly keep up, but finally adapted, offering similarly cheap packages. Affordable internet made it attractive for all social groups to explore the possibilities of the world wide web. The digitalization of government services through the Indian government’s initiative for a digital India, further pushed the usage of internet in India. From internet user to online shopperThe triumphant advance of the internet in India entailed not only a new means of communication but also new opportunities for the market. Alongside the expansion of internet usage, the penetration of online shoppers increased. Although cash-on-delivery was a popular means of payment for online shoppers, digital payment methods expanded. Another expansion was pushed by the coronavirus pandemic in 2020. Due to the nationwide lockdowns, contactless online shopping appeared to be a safe alternative.

于2022年，印度电子商务零售市场的智能手机领域占据了印度市场总份额的33%。紧随其后的是电子和家电产品，其市场份额略高于20%。随着互联网的蓬勃发展，Reliance Retail引领了电信革命，得益于其子公司、成立于2007年的Jio，提供了极具性价比的移动互联网套餐和SIM卡。竞争对手如Bharti Airtel难以跟上，但最终适应了市场，推出了类似低价套餐。经济的互联网服务使得各个社会阶层都能够探索互联网的无限可能。印度政府推出的“数字印度”计划推动了政府服务的数字化，进一步促进了印度互联网的使用。从互联网用户到在线购物者，互联网在印度的胜利性进步不仅带来了新的沟通方式，也带来了市场的新机遇。随着互联网使用的扩张，在线购物者的渗透率也在增加。尽管货到付款是在线购物者流行的支付方式，但数字支付方式也得到了扩展。2020年冠状病毒大流行进一步推动了这种扩张。由于全国范围内的封锁，无接触式在线购物似乎成为一种安全的替代选择。