FULFILL dataset - diet policy acceptability - efficacy and acceptability framing Germany

This dataset represents survey data on sufficiency-oriented policy acceptability in regard to dietary consumption. The study was part of the second round surveys in Germany in 2023 within the FULFILL project - Fundamental Decarbonisation Through Sufficiency By Lifestyle Changes.

As part of Work Package 3 (WP3) in the FULFILL project, we collected quantitative data from two countries: Denmark and Germany, with representative sampling (age, income, gender, current region). In this survey on the acceptability of sufficiency-oriented diet policies we recruited a representative sample with approximately 800 participants from Denmark and Germany, taking into account primarily the individual perspective, added by some questions on the household level.

The central part of the survey includes a framing experiment including three groups with participants being randomly assigned to. We were interested in peoples' acceptability on three majorly discussed and sufficiency-relevant policies, i.e. meat tax, carbon label or meat-free day at public canteens. We investigated if an information on either the efficacy of the measures or a combination of information with acceptance information or none of these information could influence people's acceptability (overall, self vs. others perspective). We measured several control variables (socio-economics such as age, gender, income, education, household size, life stage, ideological measures such as political orientation or attitudinal measures such as sufficiency orientation and climate change denial). A quantitative assessment of the carbon footprint in the food consumption domain was also included.