卫衣用户消费能力分层数据

统计分析卫衣消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业针对消费者对卫衣的购买量，制定广告营销策略提供数据支持。1、对用户卫衣消费数据整理按购买数量从大到小进行排序；2、消费占比=购买数量/购买总数*100%；3、消费累计占比=序号1至本序号的消费占比和；4、消费分类运用ABC分类法，如消费累计占比大于0%到小于等于70%区间的，则给予“A类消费”分层，如消费累计占比大于70%到小于等于90%区间的，则给予“B类消费”分层，如消费累计占比大于90%到小于等于100%区间的，则给予“C类消费”分层。

This dataset performs statistical analysis on hoodie consumption data. It constructs user profiles based on historical order records, develops user tags, positions users' consumption tiers, and provides data support for enterprises to formulate advertising and marketing strategies targeting consumers' hoodie purchase volumes.
1. Sort the organized user hoodie consumption data in descending order of purchase quantity;
2. Calculate the consumption proportion as (purchase quantity / total purchases) × 100%;
3. Calculate the cumulative consumption proportion as the sum of consumption proportions from the 1st entry to the current entry;
4. Adopt the ABC classification method for consumption categorization: users with cumulative consumption proportion ranging from more than 0% to no more than 70% are categorized as "Class A Consumers"; those with cumulative proportion ranging from more than 70% to no more than 90% are "Class B Consumers"; and those with cumulative proportion ranging from more than 90% to no more than 100% are "Class C Consumers".

搜集汇总

数据集介绍

特点

卫衣用户消费能力分层数据是一个包含712条记录的数据集，用于统计分析卫衣消费数据，通过ABC分类法对用户消费能力进行分层，支持企业制定广告营销策略。